Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Book Overview
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation,...
Format:Paperback
Language:English
ISBN:144224125X
ISBN13:9781442241251
Release Date:January 2015
Publisher:Rowman & Littlefield Publishers
Length:276 Pages
Weight:0.47 lbs.
Dimensions:0.5" x 6.2" x 8.7"
Customer Reviews
2 ratings
Excellent purchase
Published by Thriftbooks.com User , 14 years ago
Excellent product! Great advice Used at University Of Sacred Heart In Puerto Rico for study in Publicity . Great book highly recommended!
Excellent
Published by Thriftbooks.com User , 17 years ago
Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business
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