Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Book Overview
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Format:Paperback
Language:English
ISBN:144224125X
ISBN13:9781442241251
Release Date:January 2015
Publisher:Rowman & Littlefield Publishers
Length:276 Pages
Weight:0.94 lbs.
Dimensions:0.5" x 6.2" x 8.7"
Customer Reviews
2 ratings
Excellent purchase
Published by Thriftbooks.com User , 15 years ago
Excellent product! Great advice Used at University Of Sacred Heart In Puerto Rico for study in Publicity . Great book highly recommended!
Excellent
Published by Thriftbooks.com User , 17 years ago
Excellent book. I bought it for a class that I was taking and it was verry interesting.I recommned this book to everyone thats is in the advertising business
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