Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families
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Book Overview
Buying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents' influence in family's buying decision making should be investigated. In comparison...
Format:Paperback
Language:English
ISBN:1032239050
ISBN13:9781032239057
Release Date:December 2021
Publisher:Routledge
Length:202 Pages
Weight:0.53 lbs.
Dimensions:0.4" x 5.5" x 8.5"
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