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Paperback Ad Worlds: Brands, Media, Audiences Book
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ISBN: 0340700076

ISBN13: 9780340700075

Ad Worlds: Brands, Media, Audiences

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Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable...

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Format: Paperback

Condition: New

$39.90
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