Achieving Excellence in Fund Raising

The late Henry Rosso, one of fund raising's all time great teachers and practitioners, gets to the heart and soul of fund raising as he clearly presents the basic techniques. His love for philanthropy and his respect and admiration for donors is infectious.

Rosso and Associates have created a book to inspire those who find themselves in a relatively undefined fundraising position. The book provides a conceptual framework from which to view fundraising as, aside from the mission, the most vital aspect of a not-for-profit organisation. You can approach this book from an absolute beginner level or from an experienced fundraising background looking for a little inspiration and back-up. The book is, understandably, quite grounded in American law and culture so its direct application to other countries is limited.