Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
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The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resources more strategically. The sales function can provide...
Format:Paperback
Language:English
ISBN:0198706642
ISBN13:9780198706649
Release Date:August 2016
Publisher:Oxford University Press, USA
Length:224 Pages
Weight:0.65 lbs.
Dimensions:0.6" x 6.0" x 9.1"
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