Accountable Marketing Economics of Data Driven Marketing [With CDROM]

by Peter Rosenwald

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Businesses are increasingly concerned about measurability and accountability, particularly in the area of marketing. This text offers a thorough treatment of measurable marketing. This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0324203594

ISBN13:9780324203592

Release Date:August 2004

Publisher:Racom Communications

Length:336 Pages

Weight:1.55 lbs.

Dimensions:1.3" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

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Accountable Marketing Economics of Data Driven Marketing [With CDROM]

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