Account-Based Marketing for Dummies
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Book Overview
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current...
Format:Paperback
Language:English
ISBN:1119224853
ISBN13:9781119224853
Release Date:April 2016
Publisher:For Dummies
Length:384 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 7.4" x 9.1"
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