Accept No Substitutes: The History of American Advertising

"Accept No Substitutes" by Christina Mierau is a classic. In a short space of 80 plus pages, this author covers some 200 years of the story of advertising in the United States from colonial times to the computer age. The reader will no doubt wish the book were longer than it is, which can't be said about many books for young people being written today. If you want to learn how advertising became so important in the progress of our country, you just have to read this book !

I devoured this book. It entertained me, informed me, amused me and educated me. Ms. Mierau's anecdotal treatise of the advertising industry's birth and subsequent growth in America is refreshing. It is a very slick package with lots of pictures and well-researched text. The tidbits of humor sprinkled throughout make the information all the more accessible. Highest praise to Christina for giving us this gem.

A good synopsis of American advertising within the past 200 or so years. Good visuals and easy to understand. I've put it in my classroom library for my 8th graders to use during an American History unit about economics.