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Hardcover About Face: The Secrets of Emotionally Effective Advertising Book
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ISBN: 0749457570

ISBN13: 9780749457570

About Face: The Secrets of Emotionally Effective Advertising

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Format: Hardcover

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Book Overview


Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.

About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates...

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Business Business & Investing Economics

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