Aaker on Branding: 20 Principles That Drive Success
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Book Overview
"Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing...
Format:Paperback
Language:English
ISBN:1614488320
ISBN13:9781614488323
Release Date:July 2014
Publisher:Morgan James Publishing
Length:220 Pages
Weight:0.72 lbs.
Dimensions:0.6" x 6.2" x 9.0"
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