Theory of Shopping

I couldn't believe it when I laughed out loud whilst reading this text. A strong theoretical base supports this amusing ethnography of shopping - the sort that is done week in, week out, rather than 'leisure' shopping. I highly recommend reading it from cover to cover, rather than trying to skim it as one might other academic texts. It will be of use to anyone studying material culture, social anthropology, and sociology, in that it indicates clearly not only its specific content, but also its methodology. Reading this text makes Miller's classic "Material Culture and Mass Consumption" a lot more accessible to those of us who are just starting to research this area.