A Social Strategy: How We Profit from Social Media

by Mikołaj Jan Piskorski

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What people get out of social media--and how businesses can get more out of it

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.

What makes social media so different...

Format:Hardcover

Language:English

ISBN:0691153396

ISBN13:9780691153391

Release Date:May 2014

Publisher:Princeton University Press

Length:288 Pages

Weight:0.80 lbs.

Dimensions:1.1" x 6.4" x 9.5"

Related Subjects

Business Business & Investing Economics Social Media for Business Strategic Planning

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A Social Strategy: How We Profit from Social Media

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