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Paperback A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition Book
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ISBN: 1631577611

ISBN13: 9781631577611

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

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Book Overview

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up... This description may be from another edition of this product.

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Business Business & Investing Economics

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