A Practioner's Guide to Public Relations Research, Measurement and Evaluation

by Don W. Stacks and David Michaelson

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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1606491016

ISBN13:9781606491010

Release Date:June 2010

Publisher:Business Expert Press

Length:240 Pages

Weight:1.20 lbs.

Dimensions:0.5" x 5.9" x 8.9"

Related Subjects

Business Business & Investing Economics Education & Reference Marketing & Sales Public Relations

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A Practioner's Guide to Public Relations Research, Measurement and Evaluation

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