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Hardcover A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises Book
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ISBN: 1496830466

ISBN13: 9781496830463

A Portrait of the Auteur as Fanboy: The Construction of Authorship in Transmedia Franchises

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Format: Hardcover

Condition: Very Good

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Book Overview

Increasingly over the past decade, fan credentials on the part of writers, directors, and producers have come to be seen as a guarantee of quality media making--the "fanboy auteur." Figures like Joss Whedon are both one of "us" and one of "them." This is a strategy of marketing and branding--it is a claim from the auteur himself or industry PR machines that the presence of an auteur who is also a fan means the product is worth consuming. Such claims...

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