A Manager's Guide to PR Projects: A Practical Approach

by Patricia J. Parsons

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A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation...

Format:Paperback

Language:English

ISBN:1138099937

ISBN13:9781138099937

Release Date:November 2017

Publisher:Routledge

Length:108 Pages

Weight:0.65 lbs.

Dimensions:0.3" x 8.5" x 11.0"

Related Subjects

Business Business & Investing Economics Language Arts Social Science Social Sciences

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A Manager's Guide to PR Projects: A Practical Approach

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