A Journalist's Guide to Public Opinion Polls

by Sheldon R. Gawiser and G. Evans Witt

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Book Overview

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today...

Format:Paperback

Language:English

ISBN:0275949893

ISBN13:9780275949891

Release Date:October 1994

Publisher:Praeger

Length:192 Pages

Weight:0.55 lbs.

Dimensions:0.4" x 5.5" x 8.5"

Related Subjects

Business & Finance Business & Investing Communication & Journalism Journalism Journalism & Nonfiction Language Arts Political Science Politics & Social Sciences Social Science Social Sciences

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A Journalist's Guide to Public Opinion Polls

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