This book begins by proposing a theoretical model that reconciles orality-literacy studies and media theory in order to avoid the specious dichotomization of societies into those with and those without writing. The more relevant issue is the way in which a given society distributes semiotic functions among the various media that it employs and the forms of economic and political integration within which such media function. This theoretical model...
Format:Hardcover
Language:English
ISBN:0521197791
ISBN13:9780521197793
Release Date:March 2010
Publisher:Cambridge University Press
Length:320 Pages
Weight:1.30 lbs.
Dimensions:1.1" x 6.0" x 9.1"
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