A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons: How Chivas Regal and the Glenlivet Became Global Icons
A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet--two Scotch whisky brands recognized the world-over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world's most popular prestige blended Scotch. First distilled by a pistol-packing Highlander, The Glenlivet is today the top-selling single-malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world's favorite whiskies, and the story of the nation and families that made them so.
Format:Hardcover
Language:English
ISBN:0471662712
ISBN13:9780471662716
Release Date:March 2005
Publisher:John Wiley & Sons
Length:290 Pages
Weight:1.23 lbs.
Dimensions:0.9" x 6.5" x 9.3"
Customer Reviews
3 ratings
A Must have for Scotch Buffs
Published by Thriftbooks.com User , 17 years ago
A excellent book that details the rise of two major figures in the Scotch Whisky business and the rise of their companies to be major players in the Scotch Whisky trade today.Detailed enough for the historian and written entertainingly enough for anyone who wants to enjoy a good read without compromising facts for brevity.
duble scotch
Published by Thriftbooks.com User , 19 years ago
my son in law loved this book about scotch whisky.After a trip to Scotland (my homeland) last summer he became fascinated with the subject.
A perfect Scotch Double!
Published by Thriftbooks.com User , 19 years ago
Sit back, relax and let Paul's wonderfully crafted work quench your thirst for the history of these great scotch families and the trials that they had to endure to make our dreams come true. Pour yourself a double and enjoy this intriguing story!
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