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Business & Investing Books > Marketing & Sales Books
Paperback A Dictionary of Marketing Book
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ISBN: 0198736428

ISBN13: 9780198736424

A Dictionary of Marketing

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Format: Paperback

Condition: New

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Book Overview

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the...

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Business Business & Investing Economics Reference

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