A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

by Andrea Phillips

No Customer Reviews

Select Format

Select Condition

Book Overview

The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story.
--David Gale, Executive Vice President, MTV Cross Media

"Transmedia storytelling...

Format:Hardcover

Language:English

ISBN:0071791523

ISBN13:9780071791526

Release Date:June 2012

Publisher:McGraw-Hill Education

Length:288 Pages

Weight:1.60 lbs.

Dimensions:1.1" x 9.5" x 7.4"

Related Subjects

Business Business & Investing Computers Computers & Technology

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us