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Hardcover A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics Book
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ISBN: 3642539645

ISBN13: 9783642539640

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

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Format: Hardcover

Condition: Very Good

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Book Overview

Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a... This description may be from another edition of this product.

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Business Business & Investing Economics

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