In A City of Marble, Kathleen Lamp argues that classical rhetorical theory shaped the Augustan cultural campaigns and that in turn the Augustan cultural campaigns functioned rhetorically to help Augustus gain and maintain power and to influence civic identity and participation in the Roman Principate (27 b. c. e.--14 c. e.). Lamp begins by studying rhetorical treatises, those texts most familiar to scholars of rhetoric, and moves...