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Hardcover 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals Book
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ISBN: 1118625161

ISBN13: 9781118625163

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

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Format: Hardcover

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Book Overview

Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." --Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how...

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