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5th Edition Health Care Marketing [Essentials] Book
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Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new or expanded content on social media and digital marketing, a thorough consideration of ethics, the impact of technology on marketing and health care, and additional multimedia...
Format:Paperback
Language:English
ISBN:901047576X
ISBN13:9789010475763
Release Date:April 2021
Publishers:Jones & Bartlett Learning, 5th Edition
Length:168 Pages
Weight:0.66 lbs.
Dimensions:0.4" x 7.5" x 9.3"
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