30-Second Politics: Political Advertising in the Eighties

by Montague Kern

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Book Overview

Advertising overwhelms news coverage. That is the essence of the point Montague Kern drives home repeatedly throughout her insightful examination of political advertising in the eighties. . . . Any professional interested in political advertising would profit from reading this book. It also would be useful to an undergraduate class on political communication or advertising.
Journal of Communication

Kern's work joins a spate of...

Format:Paperback

Language:English

ISBN:0275931951

ISBN13:9780275931957

Release Date:July 1989

Publisher:Praeger

Length:255 Pages

Weight:0.75 lbs.

Dimensions:0.7" x 6.0" x 8.8"

Related Subjects

Business Business & Investing Communication Communication & Journalism Communications Elections & Political Process Language Arts Political Science Politics & Government Politics & Social Sciences Social Science Social Sciences Words, Language & Grammar

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30-Second Politics: Political Advertising in the Eighties

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