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Paperback 21st Century Marketing: Digitalization and Transformation Through Innovation Book
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ISBN: 1549981846

ISBN13: 9781549981845

21st Century Marketing: Digitalization and Transformation Through Innovation

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In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption - which goes along with the need to transform companies through innovation - and corporate social responsibility. As a result, marketing is undergoing rapid change and must embrace these factors that shape the macro-environment of each and every company and organization.

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Format: Paperback

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