2011: Trendspotting for the Next Decade

After reading Punk Marketing and finding it not only enjoyable, but quite accurate and useful, I was hopeful that '2011 Trendspotting' would be at least equal to Punk Marketing.......well, it's BETTER. The author seems to have an uncanny insight into people's buying motivations, trends, and media choices. Besides what one can "learn" to watch for, there's some very humerous passages about the current and past mind-set & fads of society.

I had to read this book for my graduate program in management and its the first one that didn't bore me to tears. Richard Laermer has written an entertaining and fast-paced critique of western culture yet the reader is still required to think. Remember the goal is to learn how to spot trends. Keep that in your head while he throws topic after topic at you destroying conventional wisdom in the process.

2011 is easy to read, entertaining, and replete with useful information. The format a welcome change from standard "textbook" business books. Regardless of industry, you will find useful and specific information here, and most of are things you probably have not yet considered!

What's the difference between a trend and a fad? It's Richard Laermer's job to know in "2011: Trendspotting for the Next Decade". Looking at the commercial industry of thinking of things before uttering the line "I Wish I Thought of That", he gives advice on how to look at the world like a marketer and spot trends before they come up so one can be on the bandwagon before everyone else. A seminal and scholarly look at the ways of marketing, "2011: Trendspotting for the Next Decade" is a top pick for community library business collections.

Richard Laermer takes on the future in an irreverant and brilliant way. He uncovers some of the best ideas of this decade and exposes you to some of the technologies that will change your life like Fnords. Fnords you say? Yes, read the book and find out why they are important or just click on one of the fnord tags on this page to find more of them. This is the first legit business book I've seen that dared explore such a revolutionary subject. But that isn't all, Richard slays sacred cows with intentional abandon and opens your mind to what may be, what can be and what is. But most importantly, he gives you the tools, skills and techniques to not only see but profitably predict the future for yourself and your business. The other reason to read this book has nothing at all to do with Trendspotting, it is the reason you should read every one of Richard's books, he has a command of naming ideas, books, things, and experiences that is a skill every business owner should model. He knows how to get attention and create the words that will cause people to spread ideas quickly because they can't forget what he called the idea. Definately a great read for business owners, salespeople, marketers, and trend watchers.