150 Years Continental: The Skill of Transformation
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Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.
Format:Hardcover
Language:English
ISBN:3110736950
ISBN13:9783110736953
Release Date:October 2021
Publisher:Walter de Gruyter
Length:387 Pages
Weight:1.58 lbs.
Dimensions:0.9" x 6.1" x 9.2"
Grade Range:Postsecondary
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