12 Steps to Robust Decisions: Building Consensus in Product Development and Business

Professor Ullman has discovered one of those universal truths that few notice, but when you read about, you say, "Of course!" This is it: It's not the steps taken in any process, but the decision to take the steps, that determines the outcome.So it makes sense to get comfortable with the stuff of decisions--especially since we always seem to have to make them with information that is incomplete, uncertain, often inconsistent--and certainly evolving. Ullman explains how to do this, in a style that is easy to understand and put to work.