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Paperback 101 Marketing Traps And How To Escape Them: A Survival Guide For Marketing Pros And Those Who Hire Them Book

ISBN: 1481236121

ISBN13: 9781481236126

101 Marketing Traps And How To Escape Them: A Survival Guide For Marketing Pros And Those Who Hire Them

This is a "how to" book: how to recognize a marketing trap when you are in one, and how to escape. Most marketing professionals are caught in one (and usually more) traps that keep marketplace initiatives from being as effective as they could be. These traps also tend to make the marketing process more difficult than it needs to be. They raise the cost and frustration level of marketing. They commoditize brands and cripple margins. Get out of these...

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Format: Paperback

Condition: New

$17.99
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