100 New Greatest Corporate Ads

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Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.

Format:Hardcover

Language:English

ISBN:0471571725

ISBN13:9780471571728

Release Date:April 1993

Publisher:Wiley

Length:224 Pages

Weight:1.85 lbs.

Dimensions:0.7" x 8.7" x 11.3"

Related Subjects

Business Business & Investing

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100 New Greatest Corporate Ads

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