10 Ways to Screw Up an AD Campaign: And How to Create Ones That Work

"10 Ways To Screw Up An Ad Campaign" is one of the best business books I've read on the subject of advertising and marketing. The information that Barry shares is absolutely amazing. It's easy to read and to implement in any business. I strongly recommend that you read this book before spending another dime on advertising.

This book is filled with simple, sensible, yet creative ideas on how businesses and professional practices of all sizes can increase sales through marketing and advertising. It's extremely easy to read and offers practical advice that even businesses with very limited budgets can use to reevaluate strategies and maximize their advertising. There is an important chapter on realistic expectations and measurement of results. I can't imagine not discovering at least a few ideas you can implement immediately from this book.

For the price, you can't expect to find a better written book on advertising. This book not only gives you insights on creating sucessful advertising campaigns, it also will force you to focus on what sets your business apart from the competition. After reading it, you may re-invent your business as well as your marketing!

This book is witty and insightful with great examples on how to use various advertising methods and techniques. It has charts, toolkits bullet points, references and a glossary. I enjoyed it very much. It is well worth the price.