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Thomas C. Kinnear
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Cases in Marketing Management
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Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)
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Promotional Strategy: An Integrated Marketing Communication Approach
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Principles of Marketing
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Pharmasim : Windows Version (with 3.5 diskette)
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Stratsim: The Business Strategy Simulation
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Principles of Marktg 3/E
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Marketing Research - An Applied Approach: Exercises in Marketing Research
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Dynamics of marketing principles: A reader
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Modern Marketing Research: Concepts, Methods, and Cases
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Marketing Research: An Applied Approach
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Marketing Research: An Applied Approach
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