Paul W. Farris

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

Paul W. Farris

$7.39 - $8.19

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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$5.79

Marketing Metrics: 50+ Metrics Every Executive Should Master

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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Paul W. Farris

$28.49

Marketing Analytics: Essential Tools for Data-Driven Decisions

Paul W. Farris

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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

Paul W. Farris

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Getting Multi-Channel Distribution Right

Paul W. Farris

$42.08

The Advertising Controversy: Evidence on the Economic Effects of Advertising

Paul W. Farris

$109.44

Advertising and Promotion Management

Paul W. Farris

Out of Stock