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- Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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- Henry William Chesbrough
- David J. Weber
- Bert Gruver
- Kwame Kwei-Armah
- Neil W. Ashcroft
- Stephen J. Ezell
- Sarah A. Binder
- N. David Mermin
- John Ehrman
- Venkat Ramaswamy
- Laurence Capron
- Robert D. Atkinson
- Will Mitchell
- Kenneth C. Barnes
- Jan-Benedict E.M Steenkamp
- Thomas J. Garbaty
- Andy Smith
- Jennifer Aaker
- M.S. Krishnan
- A.C. Nielsen Company