- Social Marketing: Changing Behaviors for Good
- Social Marketing to Protect the Environment: What Works
- Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line
- Up and Out of Poverty: The Social Marketing Solution
- Marketing in the Public Sector: A Roadmap for Improved Performance
- Nassim Nicholas Taleb
- Philip Kotler
- Richard Louv
- Margaret J. Wheatley
- Art Kleiner
- Cass R. Sunstein
- Kevin Lane Keller
- Richard H. Thaler
- David Deutsch
- Steve J. Martin
- Noah J. Goldstein
- John I. Goodlad
- Alan R. Andreasen
- Michael Seltzer
- Roger Soder
- Tim Mohin
- Bradley K. Googins
- Steven A. Rochlin
- Ned Roberto
- Charlotte Roberts