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- Essentials of Marketing-A Marketing Strategy Planning Approach
- William D. Perreault Jr.
- E. Jerome McCarthy
- Herbert Ed. Lieberman
- Jack MacKey
- Jess Stein
- Charles P. Sohner
- Mark R. Edwards
- Fraser Sutherland
- Charles V. Ford
- Beth Fischi
- Klausbernd Vollmar
- Howard J. Sherman
- Hans H. Strupp
- Susan Warshauer
- Randi-Jo Bruner
- Thomas M.K. Stratman
- Jess Roberts
- Marc H. Hollender
- John F. Cooper
- Jeffrey L. Binder