Most Popular Books
- Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)
- Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research
- Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 9)
- Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11
- Marketing Scales Handbook, Volume II: A Compilation of Multi-Item Measures
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