Glen L Urban

Introduction to Management Science and Marketing

Glen L Urban

$18.15

Pre-test-market Models: Validation and Managerial Implications

Glen L Urban

$16.34

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

Glen L Urban

$18.15

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Glen L Urban

$16.34

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Glen L Urban

$26.95

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

Glen L Urban

$29.95