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Glen L. Urban

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Books by Glen L. Urban

Design and Marketing Of New Products (2nd Edition) 0132015676 Book Cover

Design and Marketing Of New Products (2nd Edition)

Glen L. Urban

$6.19 - $10.69

Essentials of New Product Management 013286584X Book Cover

Essentials of New Product Management

Glen L. Urban

Out of Stock

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions 0138519404 Book Cover

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Glen L. Urban

$8.59

SPRINTER mod I: a basic new product analysis model 134185180X Book Cover

SPRINTER mod I: a basic new product analysis model

Glen L. Urban

$29.95

Evolutionary modeling in the analysis of new products 1341545202 Book Cover

Evolutionary modeling in the analysis of new products

Glen L. Urban

$29.95

Product planning decision 1341523144 Book Cover

Product planning decision

Glen L. Urban

$30.95

Introduction to Management Science and Marketing 102150002X Book Cover

Introduction to Management Science and Marketing

Glen L. Urban

$18.15

Product interdependency in new product decisions 1341524205 Book Cover

Product interdependency in new product decisions

Glen L. Urban

$26.95

Personal selling decisions 1377044211 Book Cover

Personal selling decisions

Glen L. Urban

$19.97 - $30.95

Marketing entry strategy formulation: a hierarchical modeling and consumer measurement approach 1342167805 Book Cover

Marketing entry strategy formulation: a hierarchical modeling and consumer measurement approach

Glen L. Urban

$29.95

A model for product line decisions 1342303059 Book Cover

A model for product line decisions

Glen L. Urban

$29.95

An on-line technique for estimating and analyzing complex models 1342062140 Book Cover

An on-line technique for estimating and analyzing complex models

Glen L. Urban

$26.95

A strategic planning model for the management of a family planning system 1377048519 Book Cover

A strategic planning model for the management of a family planning system

Glen L. Urban

$22.69

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications 0353276022 Book Cover

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

Glen L. Urban

Out of Stock

A Model for the Management of a Family Planning System 1342296834 Book Cover

A Model for the Management of a Family Planning System

Glen L. Urban

$29.95 - $30.95

Using a Model as a Practical Management Tool for Family Planning Programs 1341672840 Book Cover

Using a Model as a Practical Management Tool for Family Planning Programs

Glen L. Urban

$26.95

Pre-Test-Market Models: Validation and Managerial Implications 1341593916 Book Cover

Pre-Test-Market Models: Validation and Managerial Implications

Glen L. Urban

Out of Stock

SPRINTER: A Model for the Analysis of new Frequently Purchased Consumer Products 1379149096 Book Cover

SPRINTER: A Model for the Analysis of new Frequently Purchased Consumer Products

Glen L. Urban

$19.97

Price and Non-Price Determination in the Multiproduct Firm 1340290413 Book Cover

Price and Non-Price Determination in the Multiproduct Firm

Glen L. Urban

$29.95

Pricing Decisions 1377041875 Book Cover

Pricing Decisions

Glen L. Urban

$18.15 - $29.95

Ideas on a Decision-Information System for Family Planning 1342102657 Book Cover

Ideas on a Decision-Information System for Family Planning

Glen L. Urban

$29.95

Market Response Models for the Analysis of New Products 1342168267 Book Cover

Market Response Models for the Analysis of New Products

Glen L. Urban

$29.95

A Quantitative Approach to new Product Decision Making 1340292610 Book Cover

A Quantitative Approach to new Product Decision Making

Glen L. Urban

$29.95

New Product Decisions: Information Discounting and Product Selection 1377025012 Book Cover

New Product Decisions: Information Discounting and Product Selection

Glen L. Urban

$18.15 - $29.95

An Emerging Process of Building Models for Management Decision Makers 137897753X Book Cover

An Emerging Process of Building Models for Management Decision Makers

Glen L. Urban

$18.15

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