MM (Book Only)
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Marketing Research: Methodological Foundations (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
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Marketing Management
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Marketing Research: Methodological Foundations, 13th edition
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Consumer Behavior
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (Foundations and Trends
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Studying Healthcare from a Marketing Perspective
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Marketing Research
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Marketing Research: Methodological Foundations
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Marketing Models: Multivariate Statistics and Marketing Analytics
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Mediation Analysis
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Analysis of Variance
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A Chronology of Health Care Marketing Research
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Bundle: Marketing Management, 5th + MindTap Marketing, 1 term (6 months) Printed Access Card
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