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David Bruce Montgomery

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Books by David Bruce Montgomery

Applications of Management Science in Marketing (Prentice-Hall international series in management) 0130388513 Book Cover

Applications of Management Science in Marketing (Prentice-Hall international series in management)

David Bruce Montgomery

Out of Stock

Introduction to Management Science and Marketing 102150002X Book Cover

Introduction to Management Science and Marketing

David Bruce Montgomery

$18.15 - $29.95

Personal selling decisions 1377044211 Book Cover

Personal selling decisions

David Bruce Montgomery

$19.97 - $30.95

Estimating the dynamic effects of marketing communications expenditures 1172531013 Book Cover

Estimating the dynamic effects of marketing communications expenditures

David Bruce Montgomery

Out of Stock

Stochastic consumer models: some empirical results 1341880192 Book Cover

Stochastic consumer models: some empirical results

David Bruce Montgomery

$29.95

A multiple-product sales force allocation model 1378086848 Book Cover

A multiple-product sales force allocation model

David Bruce Montgomery

$18.15 - $29.95

A Stochastic Response Model With Application to Brand Choice 1341878007 Book Cover

A Stochastic Response Model With Application to Brand Choice

David Bruce Montgomery

$29.95

On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior 1378113098 Book Cover

On the Limiting Form of the Contagious Binomial Distribution and Its Application in Stochastic Models of Choice Behavior

David Bruce Montgomery

$16.34

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders 1341593460 Book Cover

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

David Bruce Montgomery

$26.95

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity 1342078799 Book Cover

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

David Bruce Montgomery

$29.95

Implementation of Management Science in Marketing 1340274019 Book Cover

Implementation of Management Science in Marketing

David Bruce Montgomery

$26.95

Pricing Decisions 1377041875 Book Cover

Pricing Decisions

David Bruce Montgomery

$18.15 - $29.95

A Probability Diffusion Model of Dynamic Market Behavior 1378159519 Book Cover

A Probability Diffusion Model of Dynamic Market Behavior

David Bruce Montgomery

$25.95 - $38.95

Market Response to the Legitimation of a Brand Appeal 137908833X Book Cover

Market Response to the Legitimation of a Brand Appeal

David Bruce Montgomery

$18.15

Stochastic Models of Consumer Response 1341877299 Book Cover

Stochastic Models of Consumer Response

David Bruce Montgomery

$30.95

A Continuous Limit for the "contagious" Binomial Distribution 1341603156 Book Cover

A Continuous Limit for the "contagious" Binomial Distribution

David Bruce Montgomery

$26.95

A Dynamic Sales Call Policy Model 1341600009 Book Cover

A Dynamic Sales Call Policy Model

David Bruce Montgomery

$29.95

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