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David A. Aaker

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Books by David A. Aaker

Building Strong Brands 002900151X Book Cover

Building Strong Brands

David A. Aaker

$4.99 - $26.15

Strategic Market Management 0470317248 Book Cover

Strategic Market Management

David A. Aaker

$4.19 - $99.57

Aaker on Branding: 20 Principles That Drive Success 1614488320 Book Cover

Aaker on Branding: 20 Principles That Drive Success

David A. Aaker

$5.29 - $28.11

Developing Business Strategies, 6th Edition 0471064114 Book Cover

Developing Business Strategies, 6th Edition

David A. Aaker

$6.29 - $45.55

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 0743249380 Book Cover

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

David A. Aaker

$6.09 - $22.73

Managing Brand Equity 0029001013 Book Cover

Managing Brand Equity

David A. Aaker

$5.09 - $41.00

Brand Leadership: The Next Level of the Brand Revolution 0684839245 Book Cover

Brand Leadership: The Next Level of the Brand Revolution

David A. Aaker

$5.59 - $21.07

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires 1683506111 Book Cover

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

David A. Aaker

$5.29 - $14.16

Marketing Research 047123057X Book Cover

Marketing Research

David A. Aaker

$6.19 - $144.28

Relevância de Marca: Como Deixar Seus Concorrentes para Trás 0470613580 Book Cover

Relevância de Marca: Como Deixar Seus Concorrentes para Trás

David A. Aaker

$5.39 - $24.85

Bereavement Ministry Program: A Comprehensive Guide for Churches 0877936455 Book Cover

Bereavement Ministry Program: A Comprehensive Guide for Churches

David A. Aaker

Out of Stock

Spanning Silos: The New CMO Imperative 1422128768 Book Cover

Spanning Silos: The New CMO Imperative

David A. Aaker

$5.69 - $22.95

Advertising Management 0130159743 Book Cover

Advertising Management

David A. Aaker

Out of Stock

Consumerism: Search for the Consumer Interest 0029001501 Book Cover

Consumerism: Search for the Consumer Interest

David A. Aaker

$6.69 - $22.50

Multivariate analysis in marketing: Theory and application 0534000169 Book Cover

Multivariate analysis in marketing: Theory and application

David A. Aaker

Out of Stock

From Fargo to the World of Brands: My Story So Far 1587364956 Book Cover

From Fargo to the World of Brands: My Story So Far

David A. Aaker

$14.89 - $35.66

Outlines & Highlights for Essentials of Marketing Research by Zikmund, ISBN: 0324182570 (Cram101 Textbook Outlines) 1428805826 Book Cover

Outlines & Highlights for Essentials of Marketing Research by Zikmund, ISBN: 0324182570 (Cram101 Textbook Outlines)

David A. Aaker

Out of Stock

Brand Equity & Advertising: Advertising's Role in Building Strong Brands 0805812849 Book Cover

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

David A. Aaker

$8.99 - $115.00

Advertising Management 0133057151 Book Cover

Advertising Management

David A. Aaker

$5.89

Essentials of Marketing Research 0471170682 Book Cover

Essentials of Marketing Research

David A. Aaker

Out of Stock

Marketing Research 8e with Spss 11.0 Set: WITH SPSS 11.0 0471458856 Book Cover

Marketing Research 8e with Spss 11.0 Set: WITH SPSS 11.0

David A. Aaker

Out of Stock

Strategic Market Management 8th Edition with Marketing Mistakes 11th Edition Set 0470604336 Book Cover

Strategic Market Management 8th Edition with Marketing Mistakes 11th Edition Set

David A. Aaker

Out of Stock

Construindo Marcas Fortes (Em Portuguese do Brasil) 8560031952 Book Cover

Construindo Marcas Fortes (Em Portuguese do Brasil)

David A. Aaker

Out of Stock

Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires 0143456415 Book Cover

Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires

David A. Aaker

Out of Stock

Estratégia de Portfolio de Marcas 8560031707 Book Cover

Estratégia de Portfolio de Marcas

David A. Aaker

Out of Stock

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