Most Popular Books
- The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
- The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing
- A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
- The Marketing of the President: Political Marketing as Campaign Strategy
- Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations
