- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
- Successful Email Marketing Strategies
- The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
- The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
- Customer Churn Reduction and Retention for Telecoms: Models for All Marketers
- Lois Kellerman
- Cynthia Dial
- Judylaine Fine
- Rick McGuire
- Christine A. Opie
- Dagmar O'Connor
- Jill West
- Ace Backwords
- Jesse Stay
- Doris Howes Calloway
- Bee Beyer
- Anthony Thwaite
- Richard Mitz
- D.A. Smith-Hemphill
- P.T. Elliott
- Robert E. Snyder
- George M. Briggs
- Michael Sean Kaminsky
- Arthur Sweetser
- Maury Fertig