- Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behaviour
- Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
- Lifestyle Market Segmentation
- Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
- Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
- James M. Kilts
- John J. Hartman
- Abraham Zaleznik
- Graham S. Gibbard
- Bob Sellers
- Helen Vaid
- Cath Carroll
- Robert A. Brawer
- Robert Zemsky
- Ray Paprocki
- Bob Brawer
- Judith Grunert
- J. Edward Jackson
- Edwin Haviland Miller
- Lydia G. Segal
- Chuck Zerby
- William C. Johnson
- David Silverman
- Susan Elizabeth Farrell
- Dennis Child