Alvin J Silk

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Alvin J Silk

$18.15 - $29.95

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era (Foundations and Trends

Alvin J Silk

$67.15

The use of Preference and Perception Measures in new Product Development: An Exposition and Review

Alvin J Silk

$29.95

Response set and the Measurement of Self-designated Opinion Leadership

Alvin J Silk

$18.15

Structure of Repeat Buying for new Packaged Goods

Alvin J Silk

$18.15